On The Map
✵
On The Map ✵
On The Map
Website & Brand in-a-week
for Actors, Artists, professionals &
Entertainment Business owners.
All done 1:1 with Cassidy Mitchell
Let’s walk through the forest of personal & professional branding to get you assets that make anyone who see them gasp “ah, finally, a professional!”
We might venture to say that you want branding that’s sexy, clean, classic, futuristic, punk rock, or luxurious; and if that is the right look for you and your market, we’ll make it happen.
Allow me to navigate us to a brand that truly reflects you.
How It
Works
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Once you sign up, within 24hrs, you’ll get an email from me to lock in your week.
We start with an invoice, call booking link, and contract.
You’ll complete a detailed intake form so I can capture the full landscape of your artistic business, your audience, goals, and vision for your website and brand.
If the audience form gets scary, we can complete it together on a longer Map It Out call. This is helpful if you prefer to talk things out rather than write them out.
Once all of that is ready to go: I’ll create 3+ collage mood-boards and a grid breakdown of features, pages, and content to build into your site.
You’ll take a look and direct what we’re going forward with on the Map It Out Call.
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We’ll have our Map It Out Call!
Where I can ask clarifying questions about your intake forms, and for you to share any details to be sure to include during the building of your website.
Optionally we can do the Audience form together in a longer version of this call.
Then we’re off! -
At this point. . .
You have signed up, completed the intake forms, paid, and signed the contract.
We’ve had our Map It Out call
Now. . .
I lay the groundwork for our path, I take all of this to draft the shape of your website, branding, and assets.
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We will go over the drafts of work.
The base structure, and aesthetic will be laid out for us to sharpen together.
Gathering points to go deeper, we’ll refine the site’s design, copy, and functions. -
I’ll take all revisions and implement them.
I’ll send the final version for last changes, before we head into the last call. -
At this point we’ve fulfilled the full package.
I’ll deliver all links, logins, and downloads and share how to use them.
I’ll walk you through your website and teach how to edit and update the site as needed. You’ll get recordings to come back to so you can always go in and edit further. -
I’ll check in to make sure everything is working for you.
Onward, you’ll have the opportunity to subscribe to monthly hours of work as an OBM client, see the Online Business Management page for what that could mean for you.
Your artistic work can
change the world.
The path to get seen
can feel rocky.
If you don’t want
to hike alone, you
don’t have to.
“Cassidy is thorough, trustworthy, and calming.” - Gin Hammond
“Cassidy is thorough, trustworthy, and calming.” - Gin Hammond
"Creates a collaborative and enjoyable environment." - Anne
"Creates a collaborative and enjoyable environment." - Anne
“Very methodical. . .excels at hands on execution” - Susan
“Very methodical. . .excels at hands on execution” - Susan
What you gain
Base
➢ Intake experience
➢ Personal brand guide
3+ mood boards to choose the aesthetic guide for color, fonts, and imagery
➢ The website
Front and back-end all set up to be easily found
➢ Road Map document
Home to everything we create: the structure of your site, links, assets, and how-to info for maintaining your site
At the end you'll receive an update on your Road Map with how to best utilize your new website and brand
Optional
➢ Resume reformat
Tailored to your branding, extremely clear, in line with industry best practices
➢ Name & initial logo
➢ Business cards
➢ Domain email address
Brand signature
➢ Personalized stationery
➢ Recordings to our calls
(All software and print expenses for your brand are your responsibility)Imagine how
On The Map
changes your
artistic life
You’ll likely have:
A website you're excited to show off with branding that is as sexy, or clean, or classic, or futuristic, or punk rock, or luxurious as you want it to be, that fits you and your market
A professional site & brand that bumps you up the list for grants and opportunities
More auditions coming in as casting directors, directors, managers, and agents can actually find you
It's within the realm of possibility that you will:
Feel like an ~Official Artist~ with a website that matches your skill level, talent, and aesthetic
Confidently put yourself out there for roles you might not have before
Get a sense of momentum in your career with a quick, easy, giant win
Further define your vision for what you want in your career, by nailing it down in the intake forms
Now booking
May
& June
Right now, the
Trailblazer Price for
On the Map is $1350.
Onboard by May 15th to lock in this price.
FAQ
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Yes! We can do all in one invoice or you can choose to split payment into 2, 3, or 4 months of payment, auto-pay must be turned on for your work to be confirmed.
Options include:All at once $1350.00 (lowest price)
Two monthly payments of $695.00 ($1390 total)
Three monthly payments of $480.00 ($1440 total)
Four monthly payments of $370.00 ($1480 total)
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Once you sign up for On The Map, you can schedule your week to any time this year (with a couple blackout weeks). Your personal total time commitment during the week will be 4-8 hours with meetings, reviewing the site on your own, and the intake form.
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To kickstart the design process, I’ll collaborate closely with you to gather key information about your brand, target audience, and overall goals for the website. Initial information will be gathered from the intake form. We’ll also discuss your design preferences and any specific functionalities you require. My aim is to truly understand your creative vision and translate it into a visually appealing and user-friendly website that gets you booked.
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Absolutely! In this mobile-dominated world, it's crucial for websites to be mobile-friendly and responsive across devices. I’m well-versed in creating responsive designs that ensure your website looks and performs beautifully, regardless of the screen size or device your audience is using.
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Yes, of course! Businesses evolve, and you may want to make changes to your website in the future. I provide ongoing support and offer maintenance packages to assist you with updates and modifications. Collaboration and adaptability are at the heart of my approach, ensuring that your website can grow and adapt alongside you.
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On The Map is intended for actors, artists, performers, directors, theatre technicians and entrepreneurs in the arts. I am open to creating a site for other kinds of service businesses. Commerce is not my specialty and I would recommend reaching out to someone who does work within that space. The closest I’ll go to that is setting up and designing a merch site with specifically Fourthwall.com, as they take care of all tax, shipping, etc.
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Reach out and I’m happy to price out a site and branding package that works specifically for you!
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Maybe! I would love to hear what is and isn’t working for you on your site in the message box for a clear recommendation!
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Reach out! I’m happy to get on a consultation call and give notes on what to change.
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Sure, you might hate it, but we’d find that out in our first call and completely redirect to get on the right path and make sure you love what you come out with. 2 Major revisions are included in the On the Map contract. If further changes need to happen post delivery, you can subscribe to a few monthly hours to keep iterating until it’s absolutely perfect for you. Refunds will not be issued for work done.
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Templates play a role as a baseline from which to jump off from. Long sessions of flow allow me to focus in and do a lot within a small amount of time. Thinking about you and your brand, trying options, and developing ideas is something that energizes me and allows for great focus. AI is a tool that might be consulted for rewording, as an assistant, not as the source of the work or expertise.
Get yourself
On The Map
Ready to get your brand & site? Fill this out, I will be in touch within 24hrs!
